Mattress Shopping 101.
Ok. Buying a mattress is hard. We get that. There you are, lying on a naked bed underneath stark florescent lighting in a showroom that is as far away from your warm cozy bedroom as Antarctica. (Residents of Antarctica, please ignore this analogy.) Who could expect you to get a real feel for any mattress under those circumstances?
Since you truly cannot get comfortable while buying a mattress at any store—even in a store that almost feels like home—WJ Southard offers a number of tools to help take the guesswork out of buying your mattress.

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